Thursday 4 October 2012

melabelle press and blogger event

Last Tuesday night was very exciting. A couple of weeks before I'd been invited to my first ever blogger event, at a cute, talent-filled shop in Portobello Road, London. Designed by Bella Cager, Melabelle features subtle, classy colours and bespoke prints to flatter a variety of shapes, as well as suit many different occasions.

The collection, inspired by Bella's grandmother Thora was something I found very versatile; there were distinct pieces I saw myself attracted to, yet collectively they joined together to offer a range of clothing items that could make perfect wardrobe staples. An independent brand, something that strikes me is that they are all printed by hand, something that would require such extreme skill, dedication and patience. I found it lovely to see the passion from Bella, who you could tell had put a huge creative and time effort into the collection.
Featuring classy and wearable colours such as camel, cobalt, navy and burnt orange; the idea of prints was something focused in the collection. After talking to Bella herself I was fascinated to find out her thought process behind the collection - how featuring movement lies well on the women's figure, as well as how she ensured a kept sense of originality.

A range of shapes were explored, varying from floaty layered dresses to warm winter coats in a chic, block camel colour. Layering was also possible, and the insolvency of colour and prints seemed appropriate for the upcoming autumnal months. Plain outfits can be dressed up with one of her silk scarves, or an outfit can be taken from work to an evening meal with one of her clever day & night dresses.
Personally, the item that stuck out to me the most was the the flamingo print scarf, available in the most beautiful intense fuchsia shade. The range of scarves available was vast for such a small room, one suiting the taste of everybody could be found, as well as my personal favourite in the star print. By using hand designs and etching the shape to make it more original, Melabelle show off both skill and creativity.

In addition to Bella's designs, I managed to get a clear glimpse of some beautiful jewelry from the brand Silver Service Jewellery, designed by Tilly Sveaas. They displayed a range of intricate items, including some inspired by skulls, peace or even religion, yet kept small in size so easily wearable. Displayed creatively on glass bottles, I was taken away and hoping to myself that I wouldn't knock any over.
Some lovely bloggers: Nicole of From Nicole With Love, Hayley of A British Cocktail and Lola from Passtime Bliss.

So if you're interested in beautiful prints, sleek shapes and some essential wardrobe staples, look no further than Melabelle's website. And thank you, for a brilliant night.




  1. It was a lovely evening and so nice to meet you xx

  2. iT Looks like it was an amazing night out, great event

  3. It looks like you had a great night! Love these photos! xx


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- Thalia

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